So, Google’s done it again. Another update, another round of changes for advertisers to figure out.
This one’s different though — it’s not about some new feature or layout. It’s about trust.
In October 2025, Google Ads rolled out new rules that are changing how everyone runs ads. They’re tightening the screws on honesty — making sure what you show in your ad is exactly what people see when they click.
No more “starting from” prices, no vague “free shipping” claims unless it’s truly free.
Everything — tax, fee, delivery — has to be visible upfront. Miss that, and your ad might not even run.
At Social Wolfs, we’ve been testing campaigns under these new rules. As the best performance marketing agency and Google Ads agency in Lucknow, here’s what we’ve learned so far.
1. Real Prices Only — No Tricks
Google’s calling it “pricing transparency.” Basically, if your ad says ₹999, that better be the same number that shows up on your landing page.
If you add GST later or charge for delivery, your ad could get flagged.
It’s that strict.
What to do?
– Double-check your landing pages.
– Add every cost right in the ad.
– Don’t hide behind fine print.
It’s actually not bad. Customers like clear ads. They click more when they trust what they see.
2. One Dashboard, Smarter Tools
Google’s also rolling out new AI-powered tools that make campaign tracking easier.
The coolest one is Web to App Connect — it sends users from your desktop ad straight into your app. It’s smooth and boosts conversions big time.
And now, instead of juggling five dashboards, you can track everything — Search, YouTube, Shopping, Performance Max — all from one place.
That’s a win.
If you’re serious about scaling, set it up.
3. Ads Now Say ‘Sponsored Results’
All text ads on Google Search now sit under a tag called “Sponsored Results.”
Users can even collapse them to see only organic results.
This means your ad copy needs to feel real. You can’t just rely on being at the top anymore.
Make it click-worthy.
Make it sound like something a person wrote, not a bot.
4. Message Extensions Need Verification
If you’re using “click-to-message” ads, Google now wants your business verified.
You also need user consent before sending messages.
Any automated replies that sound robotic? Not allowed anymore.
If you skip the update before October 30th, your message extensions might disappear.
5. CPCs Are Moving Again
Cost-per-click rates are shifting.
Healthcare and education are still pricey. E-commerce is still cheaper.
But with stricter rules and competition heating up, smart bidding is what’s going to save your ROI.
Focus on the right audience, better creatives, and testing.
What You Should Do Now
Don’t overthink it.
Here’s a quick plan:
✅ Recheck your ad copies and prices.
✅ Keep things clean and honest.
✅ Use the new tracking features — they’ll help you big time.
✅ Watch your results for a few weeks.
At Social Wolfs, we help brands navigate exactly these kinds of changes. As the best performance marketing agencyand Google Ads agency in Lucknow, we make sure your ads don’t just follow the rules — they perform better than ever.
These updates reward brands that care about clarity and customer trust.
If your ads are built on that, you’ll not only stay compliant — you’ll perform better than ever.
Frequently Asked Questions (FAQs) – Google Ads October 2025 Update
Q1. What does the new “Sponsored Results” label mean?
The “Sponsored Results” label groups all Google Search ads under one tag. Users can even collapse it to see only organic results. Ads now need to be more creative and relevant, focusing on real user needs rather than just placement.
Q2. Are small businesses affected by these updates?
Yes. Every business running Google Ads is impacted. Even small advertisers must show clear pricing, verify messaging, and follow the new rules — otherwise, ads could be disapproved.
Q3. How can a performance marketing agency help with these updates?
A best performance marketing agency like Social Wolfs can help you navigate these changes. From adjusting campaigns to using AI-powered tracking, experts ensure compliance and maximize ROI.
