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Indiyani

Indiyani.com is an online store selling elegant Chikankari clothing that celebrates India’s embroidery tradition. This case study reveals how the brand improved its SEO to boost visibility and sales.

Problem & Solution

Let user explore each issue step-by-step

Keyword Optimization?

Problem: Product descriptions and page content didn't include the right keywords.

Solution: Researched & added keywords like Chikankari kurtis

Keyword Optimization?

Problem: Product descriptions and page content didn't include the right keywords.

Solution: Researched & added keywords like Chikankari kurtis

Keyword Optimization?

Problem: Product descriptions and page content didn't include the right keywords.

Solution: Researched & added keywords like Chikankari kurtis

Keyword Optimization?

Problem: Product descriptions and page content didn't include the right keywords.

Solution: Researched & added keywords like Chikankari kurtis

Keyword Optimization?

Problem: Product descriptions and page content didn't include the right keywords.

Solution: Researched & added keywords like Chikankari kurtis

Keyword Optimization?

Problem: Product descriptions and page content didn't include the right keywords.

Solution: Researched & added keywords like Chikankari kurtis

What

Were

the Results

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+70% Organic Traffic

More people discovered us

First-Page Ranking

Keywords like “Kurtis” now rank on Page 1 of Google

+15% Conversions

Better UX led to more product purchases

+40% Time on Site

Visitors engaged more and stayed longer

Key Lessons

  • Using the right keywords makes a big difference.
  • A fast, mobile-friendly website keeps users happy.
  • High-quality content attracts more visitors.
  • Local SEO helps connect with nearby customers.

Conclusion

Indiyani.com solved its SEO problems with a step-by-step approach, making the site faster, easier to find, and more engaging for users. This case study shows how addressing specific issues can lead to big improvements in online visibility and sales.

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